Having been acquired in 1998 by United Biscuits, after a period of decline in its sales, BN was re-launched in September 1999. It underwent a wholesale revision of its strategy in terms of its range portfolio, promotion and advertising support.
In 2002 BN recovered its growth through powerful innovation right across its portfolios and also by the development of new occasions for eating their products, like breakfast with the launch of BN Matin.
Between 2002 and 2009, Mini BN won market shares and attracted children of all ages with its tagline”distributor of smiles”. In 2009, BN gave its historical product the famous sandwich cookie a total revamp: the “choco BN” recipe is improved, tastier and with a better nutritional profile. The pack is now resealable for better conservation and freshness. There was also a new TV campaign to support this relaunch. The BN family has grown due to the launch of BN Crisp Chocolate-Nuts and Crisp Milk and biscuits with four crisp cereals (wheat, rice corn flakes and oat flakes) and gourmet flavours.
With all its products, BN supports mums and children in their daily life with more education and more transparency on :
- the importance of a balanced diet
- the need for children to take physical exercise
- key nutritional and environmental information
BN today has all the resources to stand up to the competition in the biscuit market by offering a wide range of biscuits for kid’s breakfast or snacks. Whether it’s in the home or outside, BN gives children the energy required to blossom.
To view more information about BN, please visit www.chezbn.fr
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